As a boutique social media firm based in Silicon Valley, we work with stylish brands in the fashion, beauty, hospitality and lifestyle marketplace. We believe that social media outreach should be authentic and reflect the voice of the brand; that tweets and posts should be from a real person and not an automated service. 

Extensive knowledge of the brands we work with provides us with an edge to convey the culture of the company. 

Working closely with business owners, their public relations firms and other relevant company representatives allows us to accurately and effectively maintain the voice of the brand and build an engaging social media platform.

dena rochelle smolek, founder

dena rochelle smolek, founder

our cred

Dena Rochelle is the founder + editor of Her work has also appeared in Refinery29, Daily Candy, and C Magazine , among many other style-focused media outlets. She’s a lover of all things luxe, music connoisseur and tech enthusiast who shops the Apple App Store with the same excitement she experiences while perusing the racks at Barneys. As an early adopter of social networking, Dena honed her social media skills and what began as a personal endeavor became a business in 2009.

dena has been an integral player in building drybar’s social media presence. her keen sense of fashion and beauty trends, and pulse on the ever-changing consumer landscape are unparalleled. dena’s proactive approach, creativity and collaborative spirit are they type of qualities that set dena apart and make her the type of person you want on your team. i recommend dena wholeheartedly! — brittany alexander driscoll, director of marketing drybar
dena is a pleasure to work with - she has a deep understanding of our company’s voice and vision as it relates to social media and gets it from the very beginning. She is intuitive, flexible and extremely creative! — Allison conrad, former president blushington

Jasmine Del Chiaro spends her days (and sometimes nights) working on print and web design projects, and pouring over fashion, beauty + design publications. Her graphic design skills gained her a spot on the TCM team and it didn't take long for her to join in on the social media side as well.

Cari Wira Dineen is a writer, editor, blogger + social media manager. Her work has appeared in Cosmopolitan, Women’s Health, Parade, Fitness, and the New York Post, among others. She's held senior-level editor positions at Redbook and Woman’s Day magazines. Cari also dishes out posts for TCM clients.