Digital marketing agency specializing in the design + implementation of social media strategies + content management.

consulting client: HEIDI MERRICK collection

consulting client: HEIDI MERRICK collection

Social media has changed the way people connect, discover and share information. Used correctly, it can serve as a powerful and efficient tool to build brand reputation, attract new customers and generate a captivated loyal following.

Success in social media comes from the creation of engaging online experiences connecting people to brands. We help achieve this by planning, launching and managing social marketing campaigns. 

Our goal is to effectively engage influencers, customers + followers with relevant likable content.


As a boutique social media firm based in the San Fransisco Bay Area, we work with stylish brands in the fashion, beauty, hospitality and lifestyle marketplace. We believe social media outreach should be authentic and reflect the voice of the brand; that tweets and posts should be from a real person and not an automated service. 

Extensive knowledge of the brands we work with provides us with an edge to convey the culture of the company. 

Working closely with business owners, their public relations firms and other relevant company representatives allows us to accurately and effectively maintain the voice of the brand and build an engaging social media platform.

content management client: FIG + YARROW

content management client: FIG + YARROW

our cred

Dena Rochelle is the founder + editor + social media director. Her work has also appeared in Refinery29Daily Candy, and C Magazine, among many other style-focused media outlets. Her editorial endeavors began in the fashion + design division of Abrams Books. The faster paced world of magazines lured her away and it didn’t take long for her tech obsession to turn the focus to digital publishing instead of print. She’s a lover of all things luxe, music connoisseur and tech enthusiast who shops the Apple App Store with the same excitement she experiences while perusing the racks at Isabel Marant.

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“dena has been an integral player in building drybar’s social media presence. her keen sense of fashion and beauty trends, and pulse on the ever-changing consumer landscape are unparalleled. dena’s proactive approach, creativity and collaborative spirit are they type of qualities that set dena apart and make her the type of person you want on your team. i recommend dena wholeheartedly! — brittany alexander driscoll, director of marketing drybar
“dena is a pleasure to work with. she has a deep understanding of our company’s voice and vision as it relates to social media and gets it from the very beginning. she is intuitive, flexible and extremely creative! — allison conrad, former president blushington

Jasmine del Chiaro's days (and sometimes nights) are spent working on print and web design projects and pouring over fashion, beauty + design publications. Her superb graphic design + social media skills gained her a spot on the TCM team.